The event industry is growing fast. This is great news for planners, but it can still be stressful for your event planning business. Keeping up with new industry terms and trends can be intimidating, but it’s essential if you want to show authority and gain trust from your clients and listeners.
With new trends come event planning industry terms and lingo that you need to know to be successful in your business. Beyond the buzzwords comes the tried and true terminology that every experienced planner knows, but someone new to the industry may be unaware.
Having a long list of event terms at your disposal, no matter how long you’ve been an event planner or speaker, can help you understand the in’s and out’s of the industry and encourage you to be a well-informed professional. This becomes especially critical when you’re pitching to new clients and meeting with collegues.