In-person events used to rule industries of all kinds as there’s nothing quite like face to face interaction in creating relationships and connections. Now that things have forever changed, virtual events are taking the lead. So how exactly do you make your virtual event stand out?
There are hundreds of virtual events taking place, and they’re all doing everything they can to grab the attention of their target audiences.
While virtual events are becoming more and more saturated, the great thing is that they are mostly uncharted waters. There’s plenty of opportunities to get creative and create a memorable and exciting experience for those who attend your virtual events.
If you need to move an event online at the last minute, you can check out our tips for doing so here.
Tips to Making Your Virtual Event Stand Out
In order to make your virtual event stand out, it’s imperative to brainstorm new ideas on how you can grab your virtual audiences’ attention and keep it.
We’ve done the groundwork in putting together some creative tips on how you can spice up your virtual event and make it one that attendees are going to want more of in the future!
Don’t overdo it
While you might think it’s best to pull out all of the bells and whistles to help your virtual event stand out, your event actually becomes more memorable when kept under 20 minutes.
When virtual events are shorter, it’s easier for attendees to stay focused, and for you to get your main points across.
Use visuals
Many people are visual learners and can majorly benefit from seeing examples on prepared slides or images to go along with your presentation. It’s also important as presenters to get your speakers to enable their video features.
Your audience makes a better connection when they can see the person they are listening to.
Take a personal approach to your virtual event
Virtual events aren’t a one size fits all solution. Use technology to add a personal touch for your specific audience.
Some event platforms provide features that allow you to assign attendee titles or ticket types and then create agendas based on those unique functions. Targeted audiences, such as those at corporate events, will appreciate a virtual event that feels catered to them specifically.
Focus on transitions
The flow of your virtual event can make all the difference in keeping your audiences’ attention throughout. Planned out and smooth transitions make for a better event as attendees are free from distractions and don’t need to do anything on their end to go to the next slide.
Make use of sound
Music is a game-changer when it comes to making your virtual event stand out. Turn up the music to increase energy and use it as background music for when people enter your event. Music can strike emotion in audience members and help them to stay engaged.
The message is in the medium
Keep your audience on their toes by mixing up your formats. Whether it’s a live broadcast, pre-recorded video, or TV-show style chat, you want to keep your audience guessing.
If they know exactly what to expect from your virtual event then there is more of a chance of them losing interest. Keep things interesting and use different mediums to your advantage.
Engage your audience throughout
There are numerous ways to encourage your audience members to interact within your virtual event. You might try polls, games, quizzes, or ask them questions.
You might also use a Q&A session to allow time for audience members to engage with you and get answers to their burning questions.
We talk about how and when to manage audience Q&A here. Check it out for more information!
Deliver the unexpected
When you offer the element of surprise through your virtual event, it instantly becomes more memorable. You might use a contest or scavenger hunt to get audience members excited. Gamification can be an incredible way to get audience members involved.
You might also introduce special guests or get them to open your virtual event.
Unleash the Potential of Your Virtual Event
If you’re looking to plan a virtual event that will stand out with speakers, eSpeakers can help to bring enterprise-quality tools to the professional speaking industry. Become more connected to more audiences that want to hear your message and increase traffic.
Interested to hear more? Contact us about our services today!
Enjoyed this article? Here are three more to help you:
Nine tips to promote your online event effectively
Ten event planning tips for absolute beginners
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