According to Frank Ward, President and CEO of Altered Image, an esteemed communication and production agency, culture is the competitive advantage that differentiates great companies from good ones. His company has been around for over 40 years, and he credits its longevity to a culture where his employees are encouraged to operate– not from a place of fear– but from a place of fun.

In this week’s episode of No More Bad Events, Frank talks about that and about how putting the right people, and enough of them, in place at an event is the solution for only the best events.

You can tune in here (Apple podcast link in comments) or wherever you find your favorite podcasts. #NoMoreBadEvents is produced and presented by eSpeakers, the premier full-service platform for event professionals. Thanks to Frank Ward for joining the conversation. And thanks to our amazing podcast host Scott Bloom.

No More Bad Events website

No More Bad Events on Apple Podcast

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