Get Ready to Take Your Speaking Career to the NEXT LEVEL! Discover the Secret to GRAB Your Audience & Increase Bookings. In this post we’ll share some copy & branding secrets from a psychology-driven copywriter
Public Speaking Articles
The YOU Factor & Other POWERFUL Strategies from a Psychology-Driver Copywriter
I remember the first time my 1st grade teacher, Miss Page, came into our classroom and told the story of how she was scared to be away from her family and come to school for the first time. I immediately went from being unsure of my surroundings to smiling in nervous agreement with the other 3 footers around me.
After presenting to new friends at the NSA Minnesota chapter meeting a few weeks ago, I got a followup question asking what the difference is between eSpeakers and a performer directory like Gigmasters or Gigsalad. Should a professional speaker have one or the other? Both?
Celebrating 53 years of the “I Have A Dream Speech” Infographic
DR. MARTIN LUTHER KING, JR.
53 years ago, Martin Luther King Jr. gave one of the most famous and influential speeches in American history. The “I Have a Dream” speech was effective not just for its words, but also for Dr. King’s impassioned delivery. It represented the feelings of millions of people fighting for civil liberties. The speech, given by a lesser man in a lesser setting may not have earned the same attention. Dr. King knew if he were to truly help bring about change, he would need a speech and setting that would inspire. The March on Washington and “I Have a Dream” speech caught the attention of a nation, and brought it closer to the much-needed change.
The problem with buyers today is that they’re empowered, and they know it.
That’s why they don’t buy at the back of the room as much as they used to. They know they can get it online, get it somewhere else or get along with it. You have to work so much harder to build a sense of urgency because buyers are less driven by FOMO (fear of missing out) than they used to be.
Getting the biggest bang for your buck? What meeting planners expect from professional speakers.
While preparing my presentation set-up for a keynote at a recent conference, the meeting planner ran toward me in a panic, apologizing for being pulled in ten different directions, simultaneously. She explained that there were several items demanding her immediate attention. Her committee were in a time crunch, trying to locate the whereabouts of one of the panelists due to appear in a morning breakout session. In addition, tensions were building amongst attendees as the registration software was inexplicably malfunctioning, resulting in lengthy line-ups and delays at the welcome booths. Boxes containing sponsors’ promotional materials were missing and presumed lost en route, as the conference facility’s shipping and receiving department and the planner frenetically exchanged text messages. Meanwhile, the banquet manager was waiting for her at the back of the room, needing approval to add seating for the luncheon, in order to accommodate a number of special guests who confirmed their attendance that morning.
Many new speakers agree that it feels like an uphill battle to get their speaking career off the ground. Can you relate? Some speakers assume that the only way to get bookings is with a big budget to market themselves or do a crazy publicity stunt, because those things will make them stand out from the competition.
Don’t be fooled into thinking that you need to spend a ton of money or do something crazy, because the truth is that you just need to show meeting planners the value you provide before the event, through your presentation, and after the event. Once you’ve built a strong reputation, it becomes much easier to get noticed and start booking speaking engagements.
We live in a social media tsunami – wait one week and another wave of latest-greatest comes calling.
Periscope snagged 10 million followers in just four and a half months[1], Pinterest is now for men[2], and Twitter wants your advertising dollars.
Despite all the bright lights of social media, nothing trumps the staying power of email. Definitely not sexy (or new for that matter) – email should be your most valued marketing channel and list building should be a top business goal.
Here are five reasons why you need to invest more resources in growing your mailing list and learning how to use email to grow your business.
Everyone knows what the experience is like attending a live music concert. Whether it’s Beethoven or The Grateful Dead, the atmosphere is alive with electricity. There’s camaraderie amongst you and the stranger sitting next to you that is unique to being at a live event. You look at them and nod in recognition of what a great time you’re having. Now imagine that same concert coming to you via a webinar at your desk. Not quite the same, is it?
Sales meetings, kickoff meetings, conferences, and incentive travel programs have a long history of helping companies grow their business through increased sales and good will that come from making personal contact with employees, salespeople, and customers. Everybody knows that. Then why has there been such a big shift away from personal meetings to webinars?
Create an Easy-to-Use Plan to Accelerate Your Speaking Business
Do you want to accelerate the growth of your speaking business? Are you having a hard time achieving your business goals and objectives? Are you spending more time working IN your business rather than ON it?
Join Joe Heaps and Dave Reed of eSpeakers, who will help you to overcome these business blocks. They will be speaking in two sessions before the 2015 NSA Convention in Washington DC, and you are invited to attend one or both sessions on Saturday, July 18th from 11:15 am – 1:30 pm.
These sessions are free, and will be beneficial for all NSA members. You will leave these sessions with specific strategies which will help to improve your workflow and your cashflow.
