We’re writing this as we wrap up a visit to the IMEX 2021 event in Las Vegas. If you’re not familiar with IMEX, it’s one of the largest conferences in the meetings industry. They call themselves “The heartbeat of the global business events community.” The attendees are primarily meeting planners and event organizers: the people who hire you. This year, there were 12,389 total participants from 150 countries.
We’ve been coming to IMEX for many years because we learn things about the meetings industry that we use to guide our own ship and that we use to help our friends who are speakers/trainers/coaches.
We took some notes on a few things we learned here that we think you’ll find helpful in making intentional plans for growing your business in 2022-23.