We live in a social media tsunami – wait one week and another wave of latest-greatest comes calling.
Periscope snagged 10 million followers in just four and a half months[1], Pinterest is now for men[2], and Twitter wants your advertising dollars.
Despite all the bright lights of social media, nothing trumps the staying power of email. Definitely not sexy (or new for that matter) – email should be your most valued marketing channel and list building should be a top business goal.
Here are five reasons why you need to invest more resources in growing your mailing list and learning how to use email to grow your business.